AnalysisPolicySeptember 29, 2026

DraftKings uses AI to target gamblers likeliest to lose

Read original source →eff.org

Per the New York Times, DraftKings trains a machine learning model on customers' betting records to identify losing gamblers, then sends them targeted promotions to lure them back. EFF argues the practice magnifies the harms of behavioral advertising and that all behavioral advertising should be banned.

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