Alok launches AI-powered personalized music video campaign for WAAW headphones
Brazilian DJ Alok partnered with agency Rise New York & Partners on an AI campaign for his headphone line, WAAW by Alok, turning purchases into unique music videos. The engine uses Gemini Omni, Google Maps/Weather APIs, Vertex AI, and Veo; 81.4% of raw draft clips were rejected to enforce artistic guardrails.
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