Amazon makes AI-powered Alexa+ free on Fire TV, no Prime required
Alexa+ previously cost $19.99/month for non-Prime members but now rolls out free to all compatible Fire TV devices in the U.S., with automatic upgrades and no sign-up. Compatible hardware includes current-gen Fire TV Sticks, Fire TV Cube, Ember TVs, and Hisense/Panasonic sets. Amazon says Alexa+ users have nearly twice as many conversations on Fire TV as with the original Alexa.
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