AnalysisBusinessOctober 31, 2026

Apple CEO John Ternus says company won't "ship AI for AI's sake"

Read original source →techcrunch.com

In a Wired interview with Steven Levy, Ternus said Apple is "absolutely going to leverage AI" but wants users not to notice whether AI or traditional software produced a feature. He dismissed agent-driven app replacement as less appealing than product creation, which he called "a deeply human and personal thing."

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