AnalysisBusinessSeptember 23, 2026

OpenAI ramps up influencer marketing for ChatGPT

Read original source →businessinsider.com

OpenAI doubled sponsored Instagram posts promoting ChatGPT from 61 in June to 122 in July, then 141 in August, per HypeAuditor data. Creators on an August OpenAI brand trip were called "morally bankrupt" and "dystopian" in their comments.

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