EventBusinessNovember 4, 2026

Shopify: AI channels drive 2.6x traffic, 3.3x order growth

Read original source →musically.com

Shopify president Harley Finkelstein said AI traffic is up 2.6x year-over-year and orders 3.3x, with AI channels sending shoppers to product pages at 3x the rate of organic search and converting 64% more often. He named Muse, Instinct, Claude Duet and Grok Bot as agent partners, plus ChatGPT and Microsoft.

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