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Colgate paper shows LLMs predict purchase intent with 90% accuracy

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HowToAI
@HowToAI_

A toothpaste company has quietly killed the entire market research industry and nobody is talking about it. Colgate published a paper showing you can predict real purchase intent at 90% accuracy by simply asking LLMs to roleplay customers. And this is beyond insane. If you ask

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2 days ago
Colgate paper shows LLMs predict purchase intent with 90% accuracy — AIBriefs