AnalysisBusinessOctober 9, 2026

Automattic's AI enablement lead on building AI fluency remotely

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Em Shreve, head of AI enablement at Automattic — the company behind WordPress.com and Tumblr, with over 1,400 people across 82 countries — explains how a fully remote company builds AI fluency. Her argument: handing people AI tools doesn't change how they work; giving them real time to learn does.

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