AnalysisBusinessOctober 25, 2026

Google's AI search changes upended online publishing

Read original source →theverge.com

The Stepback column traces how Google's 2024 rollout of AI Overviews, which puts an AI-generated summary above source links, broke the long-reciprocal traffic-for-content deal between Google and publishers. The News/Media Alliance called the feature "catastrophic" for web traffic.

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