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Meta to Use Off-Site Business Data for Feed and AI Personalization

Meta will use information already shared by businesses for ads to personalize users' Feed and AI chatbot responses. Users can control this via the expanded "Activity from other businesses" setting; no new data is being collected. The change rolls out next month in the U.S., U.K., Brazil, and other countries.

4 days ago
Meta to Use Off-Site Business Data for Feed and AI Personalization — AIBriefs