AnalysisBusinessJuly 9, 2026

Podcast examines real ROI of AI tokens in enterprises

Dallas Dolen, PwC's TMT leader, discusses whether enterprise AI spending is delivering returns. He explains that 'outcome maxing' is replacing traditional ROI metrics as companies evaluate AI investments. The conversation also covers how major enterprises are approaching AI costs versus benefits.

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Podcast examines real ROI of AI tokens in enterprises — AIBriefs