AnalysisOctober 31, 2026

Bumble PM: 78% wanted AI photo feedback, 10-15% used it

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Bumble product manager Supriya Subudhi shared five lessons from A/B testing an AI photo feedback feature across a dating app with over 20 million monthly users. 78% of surveyed users said they wanted feedback, but only 10-15% used it, and average win metrics masked odd outputs like telling smiling people to smile.

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